Like its more boisterous neighbour Magalluf, Palma Nova has with reason been described as "Blackpool with sun", an unpretentious place full of fun and frolics for its largely British clientele. Created in 1934 to serve the needs of tourism, it is, in fact, one of the earliest examples of a purpose-built resort on the island. It still has something of the character of an older, traditional seaside resort, especially in the port area, but it is also influenced by its lively neighbours. It is more restrained than Magalluf, though not by much, and the fun seeker will have no more difficulty finding a holiday niche here than the young family or older couple. Investment by the local authority of Calvia has improved the seafront area in recent years by paving and the planting of trees.
Young singles are well catered for, especially in the summer season, though they will find that nearby Magalluf is noisier and more lively. In the mid and low seasons, the resort is ideal for families and for more mature visitors.